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AREA 3


From October 1, 2020 to January 1, 2021, AURORA presented an immersive exhibition titled ‘Area 3,’ which transformed over 100,000 square feet of Dal Park Parking Garage in downtown Dallas. ‘Area 3’ functioned on a shared profit model in an experiment to support local artists and vendors whose income has been affected in the wake of COVID-19.

Featuring works by sixteen regional artists, the exhibition included large-scale light, video, and sound installations as well as performances which were viewable from the safety of attendees’ own cars. 

  • 17,249 attendees over a 90-day-long in-person event
  • $30,000 in proceeds raised for regional artists
  • Featured in 10 national and 41 regional publications
  • Presented in USA Today as one of the “10 Best Things to Do in Dallas”
  • 59,700 users from 24 countries and 250 cities visited www.area3.site

Artist List
Brandy Michele Adams + Michael Moore + Robert Anthony
Eric Trich + Taylor Cleveland
Alicia Eggert
Danielle Georgiou
Julie Libersat
Melanie Clemmons + Zak Loyd
Zuyva Sevilla
David Stout
Francine Thirteen
Tramaine Townsend
Blake Weld

 
‘Area 3’ Trailer

Melanie Clemmons and Zak Loyd, ‘Laser Wash,’ 2020, site-specific installation at AURORA Expanded: ‘Area 3’ exhibition, Dallas, TX. Photo by Christian Vasquez, © Paperlyte

Alicia Eggert, ‘ 2020, site-specific installation at AURORA Expanded: ‘Area 3’ exhibition, Dallas, TX. Photo by Christian Vasquez, © Paperlyte

Eric Trich and Taylor Cleveland, ‘ 2020, site-specific installation at AURORA Expanded: ‘Area 3’ exhibition, Dallas, TX. Photo by Christian Vasquez, © Paperlyte

Tramaine Townsend, ‘Suspense,’ 2020, site-specific installation at AURORA Expanded: ‘Area 3’ exhibition, Dallas, TX. Photo by Christian Vasquez, © Paperlyte


       












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